What is the Role of SEO in Digital Marketing?

SEO – Every soul in the marketing industry understands how incredibly important this abbreviation is. But does everyone truly understand its role? Maybe not. If you are one of them and want to know its basics, you are at the right place. Read this article and by the end of it, you will have a good idea of SEO’s role in digital marketing.

1. What is SEO?
SEO is an abbreviation of search engine optimisation. Now, what is search engine optimisation? It is the process of improving the appearance, content and UX of the site to increase its visibility on search engines when people search for particular products, services or keywords.

2. How does SEO help any business?
In today’s digital world, majority of the people search for products and services online – Either to find out more information about them or to buy them directly. In such a scenario, a business’s online presence and visibility can make or break the business. A good SEO strategy ensures that when customers, be it existing or potential, search for products or services that your business offers, they come across your website where they can take the required action.

3. How does SEO work?

From the users’ point of view –
When any user searches for specific products or services on Google or other such search engines, what he essentially does is, enters certain keywords in the search box. Once he does that, Google displays certain results – A list of website pages with descriptions from various sites that contain those keywords. The user clicks on whichever description he finds relevant and interesting and lands on that particular page of the website. It is a no-brainer that most of the users end up clicking on the webpages which are higher in rank.
From the marketers’ point of view –
To rank higher, marketers often use different ways. Identifying relevant keywords, creating high-quality content and including links from high-quality sites are some ways in which marketers ensure that their website gets a higher ranking.

4. What are the benefits of SEO? -

Brand awareness –
With the right SEO strategy, more people come across your site, thus increasing brand awareness.

Trust –
Users trust Google to always show relevant and valuable content on top. Hence, if your website shows right on top of the Google results, users are likely to trust your business too.

Sales –
In the case of outbound sales, marketers need to call, email, and take all efforts to reach out topotential customers. In the case of SEO, it is the opposite. The potential customers themselves search for your products or services. If you have a good SEO strategy, then there are higher chances of these potential customers coming across your site and purchasing your products or services.

Long-term benefits –
The positive effects of a good SEO strategy will be seen in a year’s time. But that’s not all. SEO efforts compound over time thus giving increased results for several years to come.

More to know
As simple as these basics sound, SEO is a quite complex process which needs professional help for strategizing and implementation. If you are looking for SEO services, look no further. Brand Bazooka is an award-winning advertising and SEO company in Delhi. For over 11 years, we, at Brand Bazooka, have worked with numerous reputed brands and have helped them get the kind of SEO results that they aimed for. If you are looking for SEO services in Delhi or a local SEO company in Gurgaon, then get in touch with us today!