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How to Leverage Your Business with Voice Search Optimisation

11 Dec 2023

Who uses the voice search feature?

A kid may use it to play his favourite cartoon video. A housewife may use it to search for a new recipe she wants to try. A labourer may use it to play his favourite song whose name he does not know to type.

Numerous people from different walks of life and different age groups have already begun using voice search for different purposes.

But this is just the beginning. The world is yet to witness its multifold growth that many researches have already forecast. Owing to that, it is extremely important for businesses to create content that is optimised for it.

Here are 7 points to help you create voice-search optimised content and website.

1. Question keywords –

Users use voice search for questions that contain words like ‘how’, ‘what’, ‘when’, ‘why’ and ‘where’. Hence, these words are a must to be included.

2. Long-tail keywords –

When it comes to the voice search, one should not miss the long-tail keywords that complete a question.

3. Rich answer optimisation –

Rich answers are quick and accurate answers to searchers’ questions in the form of snippets that are displayed in the boxes above search results, with an attribution to the original source.
If your content becomes a part of it, you hit the jackpot, as it increases the chances of users visiting your website to read more.
To increase your chances of appearing in Google’s rich answer box, you must include FAQs, questions related to Google autofill and long-tail keywords in your content.

4. Conversational language –

Using natural language increases the chances of matching the voice search questions. Filler words such as, ‘the’, ‘to’, and ‘for’ make the language sound natural and conversational, and thus must be included. You should also study and understand the type of language users use in order to write content that matches it.

5. Concise information –

Google always prefers short answers when it comes to voice search queries. Hence, you should write your content as concise as possible. If your content is long, you can use pointers to break it into smaller pieces. This too helps in ranking better.

6. Improved website loading time –

It is a no-brainer that the voice searchers want results quickly. If your website is slow, no matter how good your content is, it won’t be shown to the users.

7. Mobile-friendliness –

If there is any device that is most used for voice search, it is the mobile phone. Without a mobile-responsive website, your content will not fly. Hence, make sure your website is mobile-friendly.

8. Better Google Business Profile –

‘Near me’ searches are extremely common. Having a Google Business listing, improving local SEO and targeting local keywords will help you a great deal to get ranked higher for voice searches.

If you have not already started creating such content, do it now! With the growth in voice search, let your business grow too. A reputed digital marketing agency that is well experienced in local SEO, website designing and inbound marketing can help your business reach its target audience in the most effective and efficient ways. To know more about how your content can be optimised for voice search in 2022,talk to our web marketing experts.
Contact Brand Bazooka Pvt. Ltd. to start the optimisation process today!

About Author:

Vineet Karwal is the co-founder of Brand Bazooka. With a keen eye for the latest trends in the industry, he seamlessly blends his strategic acumen with boundless creativity to craft innovative solutions for his clients. His extensive experience coupled with his disruptive approach has helped his clients, such as ShopClues, Ebro foods (Panzani Pasta), MySchool, Linc Pens and more, see their numbers grow.

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