10 Ways a Digital Marketing Company Can Grow Your Business: Backed by Statistics

10 Ways a Digital Marketing Company Can Grow Your Business: Backed by Statistics

19TH OCT 2023

Out of millions of ways to grow your business, one method has consistently proven to be effective: employing digital marketing services. And, for that, you need a professional digital marketing agency. In this blog post, we'll explore ten ways a digital marketing company with its services can substantially grow your business, supported by compelling statistics that underscore their effectiveness. πŸŒπŸ“Š

1. Website Optimization:

Having a user-friendly and visually appealing website is the cornerstone of any online business. Studies show that a user-friendly website can increase customer satisfaction significantly. According to a survey conducted by Forrester Research, businesses that optimise their websites for a better user experience can potentially boost their conversion rates by 200-400%. Companies that offer digital marketing as a service are often specialised in making your website responsive, quick to load, and easy to navigate, ensuring a seamless experience for visitors and higher chances of converting leads into customers. πŸŒπŸ’»πŸ‘

2. Search Engine Optimization (SEO):

An astonishing 93% of online experiences begin with a search engine (Source: Search Engine Journal). SEO is the key to improving your website's visibility on search engines like Google. Digital marketing experts employ various strategies to optimise your site's content, keywords, and meta tags, making it easier for potential customers to find you online. Higher visibility leads to increased traffic and potential sales, with SEO techniques leading to an organic traffic increase of up to 247% (Source: BrightEdge). πŸ”πŸ“ˆ

3. Content Marketing:

Content is king in the digital world. Content marketing generates three times as many leads as traditional outbound marketing, at 62% lower cost (Source: Content Marketing Institute). Digital marketing companies can create engaging and relevant content for your website, blog, and social media platforms. This content not only attracts visitors but also establishes your business as an authority in your industry, earning the trust of your audience. πŸ“πŸ‘‘

4. Social Media Marketing:

About 3.6 billion people worldwide are active on social media platforms (Source: Statista). Social media marketing is essential for reaching a vast audience. Digital marketing companies develop social media strategies tailored to your business, creating compelling posts and advertisements to engage potential customers and drive traffic to your website. Social media efforts increase brand recognition by 60% and improve brand loyalty by engaging potential customers on platforms like Facebook, Instagram, and Twitter (Source: Marketing Sherpa). πŸ“±πŸ“’

5. Pay-Per-Click (PPC) Advertising:

Businesses make an average of $2 in revenue for every $1 they spend on Google Ads (Source: Google Economic Impact Report). PPC advertising allows you to reach your target audience directly. Digital marketing experts can create and manage PPC campaigns, ensuring your ads are displayed to users interested in your products or services. This targeted approach maximises your ROI, bringing in high-quality leads and potential customers. πŸ’°πŸ–±οΈ

Read Also: - Ultimate Guide To Hiring A Digital Marketing Agency!

6. Email Marketing:

Email marketing boasts an impressive ROI of 4400%, equating to $44 for every $1 spent (Source: Campaign Monitor). Email marketing remains one of the most effective ways to nurture leads and convert them into customers. Digital marketing companies design captivating email campaigns, personalised to the interests of your subscribers. By sending timely and relevant content, they help build strong relationships with your audience, encouraging repeat business and customer loyalty. πŸ“§πŸ’Ό

7. Analytics and Data Analysis:

Data-driven businesses are 23 times more likely to acquire customers (Source: McKinsey & Company). Understanding your audience and their behaviour is crucial for making informed business decisions. Digital marketing companies utilise various analytical tools to track website traffic, user engagement, and conversion rates. By interpreting this data, they can identify trends, preferences, and areas for improvement, enabling you to refine your marketing strategies for better results. πŸ“ŠπŸ”

8. Mobile Marketing:

Over 50% of internet traffic comes from mobile devices (Source: Statist). With the increasing use of smart phones, mobile marketing has become indispensable. Digital marketing experts optimize your marketing campaigns for mobile devices, ensuring seamless user experiences on smart phones and tablets. Mobile-friendly websites and advertisements enhance accessibility, capturing the attention of potential customers on the go. πŸ“±πŸŒ

9. Online Reputation Management:

Approximately 93% of consumers read online reviews before making a purchasing decision (Source: Podium). Your online reputation can significantly impact your business. Digital marketing companies monitor your brand's online presence, addressing customer reviews, comments, and feedback promptly and professionally. By managing your online reputation, they help build trust and credibility, enhancing your brand image and attracting more customers. πŸ‘πŸŒŸ

10. Continuous Improvement and Adaptation:

Businesses that use data-driven personalization see a 27% increase in conversion rates (Source: Consultancy). The digital landscape is constantly evolving. Digital marketing companies stay up-to-date with the latest trends, algorithms, and technologies. They continuously assess the performance of your marketing strategies and adapt them to ensure optimal results. By keeping your digital marketing efforts relevant and effective, they contribute to the sustained growth of your business. πŸ”„πŸ“ˆ

In conclusion, if you are looking for ways to grow your business, start by hiring a good digital marketing agency first. Through website optimization, SEO, content marketing, social media strategies, PPC advertising, email marketing, data analysis, mobile optimization, online reputation management, and continuous improvement, the agency experts can truly elevate your business. With their help, you can reach a broader audience, increase brand awareness, and ultimately boost your revenue, ensuring the sustained growth of your business in the digital age. And, we are not just saying it, we have proven it to you with the statistics from different sources that we mentioned. πŸš€πŸ’Ό

And, if you are looking for the best digital marketing agency in Gurgaon or anywhere in India, we are just a call away! As a digital agency in Gurgaon, we have helped 200+ brands grow, and we believe we can help you too. We are an award-winning digital marketing company in Gurgaon and can deliver similar work for your brand too. So, call us now! β˜ŽοΈπŸ†

About Author:


Sadhana Karwal : CO-FOUNDER & CEO

A Chartered Accountant by profession and an entrepreneur by passion, Sadhana takes care of the business growth and client relationships at Brand Bazooka.Before taking charge of the agency, she worked with IBM for three years. With excellent marketing and leadership skills and a hunger for good advertising, she keeps setting new goals and achieving them. A powerhouse of energy, she keeps the whole team motivated and drives it in the direction of growth and success.

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