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Top 10 Famous and Remarkable Indian Advertisements in History

27 May 2024

Some promotional campaigns in the Indian advertising market took the shape of everlasting memories among the nation’s people. From relatable stories to simple slogans, these compelling ads grasp attention, decide what people think, and make cultural chatter. In this article, we will tell you the top 10 most inspiring and memorable ads that will never be forgotten in the history of the Indian advertising complex.

The top 10 most inspiring and memorable Indian Advertisements:

  1. Cadbury’s – ‘Kuch Khaas Hai’

The “Kuch Khaas Hai” Cadbury ad from 1994 is one of the most iconic advertisements in Indian television history. This campaign acts as a model of successful advertisement that still resonates. The advert depicts a male cricketer batting with a score of 99 runs and a girl in a floral dress, seen enjoying a Cadbury Dairy Milk, fervently praying for divine intervention. Miraculously, the ball clears the boundary for a six and the girl goes running and dancing on the field to embrace the boy. The ad concludes with the cricketer and his girlfriend celebrating the moment with Cadbury Dairy Milk. The ad was simple yet emotionally appealing.

  1. Pepsi – “Yeh Dil Maange More”

The ‘Yeh Dil Maange More’ campaign by Pepsi around the early 2000s is another classic Indian ad. The ad has Bollywood megastar Shahrukh Khan delivering a memorable line, ‘Yeh Dil Maange More’, while flying through a series of death-defying stunts. This makes them one of the most popular ads.

  1. Nirma – ‘Washing Powder Nirma’

This jingle has become one of the most familiar songs in India. The commercial puts a team of women singing and dancing through washing clothes with Nirma. The song in the ad, along with its iconic message that is both clear and catchy, made it a darling among them.

  1. Parle Melody – Melody Itni Chocolaty Kyun Hai?

‘Melody itni chocolaty kyun hai?’ – This phrase is from another iconic Parle advertisement campaign in India, emphasizing the rich and indulgent chocolate taste of Parle Melody chocolates, highlighting its irresistible flavor. And the phrase has stayed in our minds even after so many years of the campaign.

  1. Amul – ‘The Taste of India’

Amul is the first brand that comes to mind in India, and it is a successful brand due to its excellent advertising. The Amul girl in polka dots that has adorned the brand for over half a century has proved to be the true brand icon. The commercials are famous for their brilliant ideas and contemporary comments on actual events.

Also Read: Why Is Advertising Is Important for Brands

memorable ads

  1. Surf Excel – ‘Daag Acche Hain’

This is one of the most iconic Indian ads. It shows kids playing around in the mud and, at the end, reveals the message ‘Daag Acche Hain’, which means ‘Stains are Good!’. The ad’s content was excellent, as it was meant to instruct parents to let their kids be kids and not anticipate stains. This established Surf Excel as a memorable ads maker in the FMCG sector.

  1. Titan – ‘Joy of Gifting’

The ‘Joy of Gifting’ campaign is a wonderful ad film that embodies the deep meaning of sharing and giving. The emotional Titan advertisement, featuring students presenting their professor with a watch as a farewell gift, deeply touched many viewers and is till date considered one of the best ads.

  1. Airtel – ‘Har Ek Friend Zaroori Hota Hai’

This one is a melting ad that stresses the importance of friendship. The advertisement contains the message of how crucial friends are in one’s life. The line ‘Har Ek Friend Zaroori Hota Hai’ and its tune made the ad a hit!

  1. Fevicol – ‘Fevicol Elephant Haisha’

In this Fevicol ad, two elephants attempt to pull apart an object, showcasing the strength and durability of Fevicol adhesive as the object remains intact despite their efforts. This old ad not only successfully positioned the product as top-notch during the time of its release, but also till date lingers in the memories of Indians, evoking a sense of nostalgia.

  1. Maggi – ‘2-Minute Noodles’

This one is yet another great example of a classic Indian advertisement. The ad shows a group of kids singing and dancing as they wait for their mother to cook Maggi noodles. The commercial’s catchy tune with an attached persuasive message of convenience has caused it to become a big hit with the audience communities.

Overall, the famous Memorable Ads of Indians advertisement feel like they were unforgettable and succeeded in attracting audiences. These ads have made audiences cry, laugh and helped shape consumers’ behaviour and cultural stories. There’s a lot we can learn from such ads.

About Author:

Vineet Karwal is the co-founder of Brand Bazooka. With a keen eye for the latest trends in the industry, he seamlessly blends his strategic acumen with boundless creativity to craft innovative solutions for his clients. His extensive experience coupled with his disruptive approach has helped his clients, such as ShopClues, Ebro foods (Panzani Pasta), MySchool, Linc Pens and more, see their numbers grow.

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