Social media marketing is the best way to reach out to the audience. In a world where there are almost four billion social media users, companies just cannot ignore the importance of social media marketing. Over the last decade, social media has achieved unprecedented heights and has now become the most preferred choice of brands across the globe. On average, a person spends over 95 minutes on social media every day and uses seven different social media platforms. From a company’s point of view, social media is where its customers are. Which is why it must be present there, too. Social media marketing is growing every day and offers a lot of potential for companies to grow with it, across all industries.

We live in the digital-first world today. There was a time when customers used to walk into stores to make purchases. Times have changed now. They are still purchasing products but from the comfort of their homes, using their mobiles and laptops. To make sure that they buy your products, you have to use the power of social media. Being present on social media makes you stay relevant, evolve and reshape as per the rapidly changing market and customers preferences. Social media also helps you target the right kind of customers, reach out to a large customer base instantly and measure the impact of your campaigns. Which means that you can always scale up or down depending upon the response you get.

Definitely. Social media can be used for many objectives and brand awareness is one of them. In fact, social media is the best for brand awareness because it empowers you to reach out to a large customer base within minutes and, that too, at a very competitive budget. Social media offers many options to interact with your customers, like posts, ads, reels, stories, contests, etc., which means you can take your brand directly where you want. When it comes to brand awareness, many companies prefer to keep a separate budget for social media owing to its huge relevance and impact.

Social media works on predefined objectives. If you want more sales, your social media strategy, planning and campaigns will be solely dedicated towards increasing sales only. After a thorough analysis of the market, competitors, customer behaviour, etc., a social media marketing plan will be crafted. The campaign will focus on your product, its benefits, USPs and why it is better than the competitors. Your social media marketing plan will allow you to take your product to the potential audience who are more likely to buy it. Social media can help you sell your product throughout the country from a small city. It can expand your market and customer base overnight. A bigger market, higher reach and more customers means more sales and profit.

The best platform is the one where your customers are! What matters is your objective and what kind of target audience you are looking at. Though Facebook has been the most used platform, the last couple of years have witnessed the rise of Instagram and YouTube. The reason why Facebook is considered the best platform is because of its large user base and result-oriented track record. If you are looking to sell a product or create brand awareness, we suggest a mix of Facebook and Instagram to make the most of the current trends and opportunities.