What is Paid Search Marketing/PPC?
Paid search marketing or PPC is a globally used tool that empowers businesses or brands to make the most of a search engine or a host website by paying them each time their ad is clicked. This is also known as pay-per-click (PPC) and works wonders for brands who plan to advertise to a wide audience base on a limited budget. Paid search marketing can immensely help a brand to come to the top of a search result page. It is also easily trackable. You can always opt for it with a small budget and depending upon the results can decide to go for a full-fledged paid search marketing campaign.
How does Paid Search Marketing work?
The objective of paid search marketing is to make a viewer click through to the advertiser’s website or mobile app, so that he can buy the product he is interested in. Paid search marketing is very relevant in today’s digital age and is very popular with almost all brands. It is a great way to reach out directly to the audience through the search history of the visitor.
- It can help target potential customers easily
- It can convert a visitor into a customer with minimum effort
- It comes with the benefit of ‘paying after clicking’
- It produces fast results
- It helps generate more qualified leads
- It helps to improve brand recognition
- It is completely budget-friendly
Why Brand Bazooka for
Paid Search Marketing?
As an award-winning agency with a proven track record of over 11 years, we are a go-to agency when it comes to paid search marketing. Our team of experts is fully equipped with the skills, expertise and designing prowess required to create an impeccable campaign that can help you get brand recognition, website clicks and a new base of customers at a relatively small budget. Be it in real estate or hospitality, FMCG or technology, fashion or education, we can help you with our knowledge and experience and help grow faster.
Our Paid Search
We can help you with:
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frequently asked questions
Branding is nothing but the identity of your brand. It is what differentiates you from your competitors. If the identity itself is not right, it is a no-brainer that the rest will also go wrong.
ATL (Above the Line) agencies which are also known as mainline agencies are better equipped to work only on mainstream media campaigns, such as TV, radio and billboard campaigns. Likewise, a BTL (Below the Line) agency is better able to help you with only non-mainstream media campaigns, such as events, emails, brochures etc. In today’s world, brands need the right combination of both, ATL and BTL advertising.A full service agency such as ours has resources, capabilities and experience to create a 360-degree campaign that reaches and engages customers at all possible touch points effectively.
Is it worth going to a doctor when you can take medicines as per your limited medical knowledge? Well, you know the answer now. Digital marketing agencies have expert writers, designers, SEO specialists and strategists whose rich knowledge and skills can help your brand get what it aims for.
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Small businesses are often low on marketing budgets and can not afford to spend large amounts of money on traditional marketing media such as TV and hoardings. That is where social media can work wonders. With the help of social media platforms, information about small businesses can be spread to millions of people in quick and cost-efficient ways.