Handling an electronics brand comes at the top of the ‘to do’ list of an advertising agency. So when we got Sansui on board, we were thrilled beyond limits. Our job entailed creating its website and a marketing campaign aimed at taking its core products – TVs, Washing Machines and Party Speakers – closer to a large customer base.
Owing to a tough competition, we carefully picked the most crucial media to reach out directly to the desired audience. Our marketing campaign was formed of print ads, POS, Flipkart banners and leaflets. The campaign brought the much-needed recognition to Sansui and empowered it to achieve its targets. Have a look at the work that helped Sansui stand tall in the crowded electronics segment.