INDUSTRY HOME TEXTILE (BLANKETS)

WHAT THE CLIENT WANTED !

Like every brand, Romero Living wanted to create a unique brand identity that’s easily recognized from a distance and in a crowd—something that customers can proudly associate with. As a blanket manufacturer, Romero Living understood how important it was to stand apart and be different. They were clear on what they wanted: to become a brand that customers keep in their hearts and minds, not just in their homes.

The brief given to us was straightforward – create something that is contemporary, classy, catchy, and convincing. We took the brief seriously and went on to create a memorable logo and many other elements to put it to good use.

HERE’S WHAT WE DID !

“Since blanket brands are all about the right font style and colors, we started by choosing the right color palette, consisting of three primary colors. The chosen font also reflected a ‘contemporary and classy’ feel. We decided to use all capital letters to ensure it reads well even from a distance, especially on smaller sizes. The name had two parts: the brand name, Romero Living, and the tagline, Blankets and More, to explain the nature of the business. We decided to use different font sizes and colors for both, giving prominence to the name. Needless to say, the logo stood out on each creative, whether it was on the visiting card, letterhead, diary, mugs, coasters, t-shirts, caps, or in the office reception area. When you scroll down this page, you will see what we mean.”