LAUNCHING
LINC PENTONIC

Linc is one of India's leading and most popular pen brands. It is available over almost every retail counter and has become the first choice of students across all age groups. Linc's growing market share and popularity empowered it to launch its new pen 'Pentonic' in the market. When the creative duties were given to us, we were obviously over the moon. Since Linc is a legendary brand in its domain, it needed a marketing campaign that did complete justice to its name and reputation. While we were brainstorming, its tagline 'Write the Future' came very handy as we could see it shaping the launch campaign. We came up with multiple ideas that resonated well with the tagline and hence the marketing campaign was born.

We prepared a 360 degree launch campaign that included print ads, hoardings, posters, kiosk, airport branding, metro branding and more. The campaign served two primary objectives - launching Pentonic and taking Linc to niche audiences. Needless to say that it worked well to fulfil both objectives. The impact of the campaign came out to be very positive and also resulted in sales, after establishing Pentonic in the minds of its core audiences. Till date, it is considered one of Linc's finest campaigns, especially when it comes to launching a product.