Linc is one of India’s leading and most popular pen brands. It is available over almost every retail counter and has become the first choice of students across all age groups. Linc’s growing market share and popularity empowered it to launch its new pen ‘Pentonic’ in the market. When the creative duties were given to us, we were obviously over the moon. Since Linc is a legendary brand in its domain, it needed a marketing campaign that did complete justice to its name and reputation. While we were brainstorming, its tagline ‘Write the Future’ came very handy as we could see it shaping the launch campaign. We came up with multiple ideas that resonated well with the tagline and hence the marketing campaign was born.

We prepared a 360 degree launch campaign that included print ads, hoardings, posters, kiosk, airport branding, metro branding and more. The campaign served two primary objectives – launching Pentonic and taking Linc to niche audiences. Needless to say that it worked well to fulfil both objectives. The impact of the campaign came out to be very positive and also resulted in sales, after establishing Pentonic in the minds of its core audiences. Till date, it is considered one of Linc’s finest campaigns, especially when it comes to launching a product.

Linc Teacher’s Day Film

Any pen brand’s story is incomplete without paying tribute to the teachers of our nation. They are the ones who bring out the best in every child and pave a road to their promising future. On the occasion of Teacher’s Day, Linc decided to celebrate the teachers that come into our lives in various forms and teach us something valuable.

Exam Warrior

The Pulwama attack, a memorable and heartbreaking event, led to the loss of 40 brave
soldiers. In response, a 360-degree campaign was launched in multiple languages across
India, uniting the nation in condemnation and a quest for justice. The government’s decisive
air strikes against the attackers were widely applauded. Linc Pentonic, recognizing the
significance of the moment, sponsored an ad targeting school kids during exams to pay
tribute to the Central Reserve Police Force martyrs. The ad successfully motivated students
to be brave, ultimately becoming the subject of a case study. Watch the video for the
inspiring story behind the campaign.

Exam Warrior Film

See how Linc paid tribute to our soldiers who lost their lives in the Pulwama attack.

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frequently asked questions

Our campaign costs vary depending on various factors such as the scope of the campaign, duration, and specific services required. We understand that every client has unique budget constraints. That's why we offer flexible pricing tailored to your specific needs and budget. Simply provide us with your requirements, and we'll work with you to create a customized package that aligns with your financial parameters. For a personalized quote, please reach out to our team with your exact requirements and we will chalk out a plan for you

Yes, you have the flexibility to opt for a single service, a combination of services, or our full suite of offerings, depending on your specific requirements. If you're uncertain about which services are best suited for your brand, feel free to get in touch with us and our team can provide recommendations tailored to your needs

- Our agency specializes in providing comprehensive marketing solutions tailored specifically to FMCG brands. With over 15 years of experience and a proven track record of success, we have the expertise to address the unique challenges faced by FMCG brands.

- We take a holistic approach to marketing, offering a wide range of services including branding, digital marketing, advertising, SEO, social media marketing, website design, PPC, and performance marketing. Our strategic solutions are designed to help FMCG brands stand out in a crowded market and achieve their marketing objectives

- Communication is key to our approach. We maintain open lines of communication with our clients throughout the project, providing regular updates and seeking feedback to ensure alignment with their goals and objectives.

- Our process typically begins with a thorough assessment of your brand, target audience, and market landscape. Based on this analysis, we develop a customized marketing strategy tailored to your specific needs and objectives. We then execute the strategy using a combination of tactics and channels to maximize results.

- We use a variety of metrics and KPIs to measure the success of our marketing campaigns, including but not limited to, website traffic, conversions, engagement, ROI, and brand awareness. We provide regular reports and analytics to track progress and optimize performance.

- Yes, we offer ongoing support and maintenance services to ensure the continued success of your digital assets. Whether it's updating content, optimizing performance, or addressing technical issues, our team is here to provide the support you need.

- We are committed to staying ahead of the curve and continuously evolving to meet the changing needs of the FMCG industry. Our team stays updated on the latest trends, technologies, and best practices through ongoing training, industry research, and participation in relevant conferences and events.

- Yes, we understand that every client is unique and may have different budget constraints or requirements. We work closely with our clients to develop customized solutions that align with their budget, objectives, and timeline.

- Getting started is easy! Simply reach out to us via phone, email, WhatsApp or our website contact form, and one of our team members will be happy to discuss your needs and objectives in more detail. We'll then work together to develop a customized strategy that drives results for your FMCG brand.