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indostar

Indostar

had a legacy of 25 years behind it, yet it
was a new, unknown brand. It approached us for a
full-fledged marketing campaign that will turn a small town
brand into a household name. Understanding the needs
alongwith its backstory, we roped in Manoj Bajpayee as the
brand ambassador, owing to the similarities between him and
Indostar. Along the journey, the tagline ‘Quality ka
Superstar’ was added to the brand, because Indostar stood
for top quality material and Manoj Bajpayee for top quality
acting. And, as they say, the rest is history. After the
marketing campaign that included TVC, print, outdoor and
POS, Indostar became a household name and enjoyed a great
brand value and stood well ahead of its competitors. Within
the first six months the sales went up and Indostar created
a strong position for itself in the market. Have a look at
the work we created for the brand that turned in into an
overnight sensation.

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