had a legacy of 25 years behind it, yet it was a new, unknown brand. It approached us for a full-fledged marketing campaign that will turn a small town brand into a household name. Understanding the needs alongwith its backstory, we roped in Manoj Bajpayee as the brand ambassador, owing to the similarities between him and Indostar. Along the journey, the tagline ‘Quality ka Superstar’ was added to the brand, because Indostar stood for top quality material and Manoj Bajpayee for top quality acting. And, as they say, the rest is history. After the marketing campaign that included TVC, print, outdoor and POS, Indostar became a household name and enjoyed a great brand value and stood well ahead of its competitors. Within the first six months the sales went up and Indostar created a strong position for itself in the market. Have a look at the work we created for the brand that turned in into an overnight sensation.