What is branding?
Branding is many things to many people. It is a name, a symbol or a design that gives a brand or product a unique identity. Branding speaks volumes about what a brand really stands for. Which is why it has to be done right. The success of a brand, especially in today's highly competitive and brand-dense world, depends very much on its branding. The right branding helps to strike a chord with the customers. It creates the first impression that's needed to persuade them to try a new product or service. It helps to get the recognition a brand truly deserves in a marketplace that's already burgeoning with many other brands. It is an opportunity to create a distinctive identity and reach out to the desired customer base, that you must make the most of.
How does
branding work?
Branding can make or break how people perceive your company, product or brand. From creating awareness to new business opportunities, rightly done branding helps a brand or product in more ways than one. From logo design to the combination of colours, branding is sometimes the sole differentiation between two or more similar products or categories.
- Branding helps get the right recognition and creates a place in the minds of consumers.
- Branding, especially the logo, design and colours become the face of the company and represent it.
- Branding helps to increase the business value by establishing a company or brand in the market.
- Branding helps to build loyalty by creating a bond with customers.
- Branding helps to gain new customers and expand the market.
- Branding helps to create trust between a company and its customers.
- Branding helps to make a company, brand or product famous.
