Every business is best understood, recognised and valued by its brand identity. In today’s brand-dense world, creating a unique brand identity is of utmost importance for a business to succeed. The right branding helps to strike the right chord with customers and creates the impression needed to persuade them to try a new product or service. The right branding empowers a business to stand apart in the crowd while appealing to the desired customer base.
Out of the top 100 brands,
33%
have logos
that include the colour blue
Brand consistency contributes to a
23%
of revenue increase
A signature colour increases
brand recognition by
80%
72%
brand names
are made-up words or acronyms
16%
people follow
a brand on social media because they like it
Branding helps to create a strong reputation which leads to more business in the future. Branding announces the arrival of a business/brand in the market and informs its potential customers as well as competitors about its products or services. Branding goes to long way not only to fetch future customers but create an image of the brand/business in the marketplace. Branding works like a promise of quality that customers can expect and rely upon.
As mentioned, branding enables a business/brand to find a new customer base for its products or services by directly appealing to them. Branding is a process, an exercise that delivers results after a certain duration. Branding takes a new business/brand right where it needs to be – in the middle of its customers as well as in the minds of its customers. Branding, done right, can open new doorways for a business/brand like never before and empower it to expand into new territories with ease.
As mentioned, branding enables a business/brand to find a new customer base for its products or services by directly appealing to them. Branding is a process, an exercise that delivers results after a certain duration. Branding takes a new business/brand right where it needs to be – in the middle of its customers as well as in the minds of its customers. Branding, done right, can open new doorways for a business/brand like never before and empower it to expand into new territories with ease.
Branding is not just for customers. It also makes employees feel proud to be associated with a business/brand and increases job satisfaction. Any employee, who gives his blood and sweat to a company will only feel delighted to see its names at various places, like ads, hoardings, POS, merchandise, etc. When employees are satisfied, they will go around tell others about their company. This will create some word of mouth along with goodwill in the market.
The ultimate job of branding is to create more than just a logo, a brand, a design or a packaging. The most important job of branding is to create a feeling of trust in channel partners, clients and customers alike. It should create a reputation for a business/brand in the market which is hard to shake. Branding represents the values, ethics and morals of a business/brand and how they translate into trust is what matters the most.
The ultimate job of branding is to create more than just a logo, a brand, a design or a packaging. The most important job of branding is to create a feeling of trust in channel partners, clients and customers alike. It should create a reputation for a business/brand in the market which is hard to shake. Branding represents the values, ethics and morals of a business/brand and how they translate into trust is what matters the most.
A direct mailer is a marketing tool that gives a brand the opportunity to go unconventional and get noticed like never before. Aimed at a specific target group, it empowers a brand to make a statement for itself without spending too much money. It can take the form of a simple gift card or miniature of an actual product. Be it for brand promotion, new product launch or corporate gifting, a direct mailer never fails to do its job in the most interesting manner
A direct mailer in the digital world of today is not in every brand’s to-do list. Which is what makes it more interesting and valuable. It adds the personal touch that today’s marketing has almost lost. A B2B advertising tool, a direct mailer is a certain way to ensure the attention of your client. It makes the receiver feel valued and important, which, in turn, creates goodwill for the sender
Grabs
immediate
attention
of the receiver
Makes the
receiver
feel valued and
connected
Serves as an
embodiment
of a good
relationship
Is the best
tool to reach
out to a
small audience
Can make a
big impact within
a small budget
There’s more to branding than just logo, design and colours. The most important thing
branding does for a business is creating a connection with people. This connection,
then, turns them into consumers. For over a decade, we have been helping businesses
to create top-class branding that connects with the audience immediately.
We have also crafted many unique, interesting and problem-solving direct mailers for
various clients. Because unconventional marketing is where we shine. Our
out-of-the-box direct mailer ideas have empowered our clients to create brand
awareness and launch new products.
Services to come
We’ve had the pleasure to work with Brand Bazooka, Thus, offering endeavoring digital marketing services in Delhi. for close to a year for our social media requirements. The team has always been enthusiastic in taking up new projects, and have ensured that our communication reaches the right audience. Since on-boarding the team, we’ve always had a well-planned, well-executed social media calendar & theme in place for us for all our social platforms. The folks at BB clearly believe in ‘Work hard, play harder’, as is clearly seen in their dedication towards their clientele as well as to their personal lives! If you’re looking for a team that cares truly above and beyond about your business, go for Brand Bazooka!
Team ShopClues
My experience with Brand Bazooka, the most precise among social media marketing companies has always has always been delightful. They understand our needs well, and come up creative solutions that work. In fact, there have been times when I cut down my advertising budget as we got great results sooner than expected.
Mr. Anirudh Khaitan - MD, Mosquito Magnet —
” BB has a vibrant, young and energetic team which passionately gets involved in the project. They have fundamental strength in conceptualization of an idea and taking it through to conclusion”
Mr. Rohit Modi - MD, Aashiana Homes —
We selected Brand Bazooka (BB) through a rigorous selection procedure. And we couldn’t be more than happy that they have very well lived up to our expectations.We have always found that BB team, the best digital marketing agency in India provides provides just the right balance of professionalism, creativity and customer service to suit our marketing needs.
Mr. Jean Phillippe - MD, India Ebro Foods —
“Their team is knowledgeable, responsive and committed to supporting our vision, making them invaluable partners for us.”
MySchool, Lucknow has always relied on BrandBazooka for the proficient web designing company in Gurgaon its digital and offline marketing expertise, particularly in the areas of SEO and social media marketing. Their team is knowledgeable, responsive
and committed to supporting our vision, making them invaluable partners in our effort to promote brand awareness, drive traffic to our website, and generate new business.
Dr. Nikhil Garg - MD, MySchool
“We have been working with BB for just a few months and quite happy with their work. They have created a beautiful print campaign and a wonderful TV commercial for our latest product Linc Pentonic. Wishing the ad agency the best always.
Mr. Deepak Jalan, Managing Director - Linc Pens —
We’ve had the pleasure to work with Brand Bazooka for close to a year for our social media requirements. The team has always been enthusiastic in taking up new projects, and have ensured that our communication reaches the right audience. Since on-boarding the team, we’ve always had a well-planned, well-executed social media calendar & theme in place for us for all our social platforms.
Team ShopClues
My experience with Brand Bazooka has always been delightful. They understand our needs well, and come up creative solutions that work. In fact, there have been times when I cut down my advertising budget as we got great results sooner than expected.
Mr. Anirudh Khaitan - MD, Mosquito Magnet —
” BB has a vibrant, young and energetic team which passionately gets involved in the project. They have fundamental strength in conceptualization of an idea and taking it through to conclusion”
Mr. Rohit Modi - MD, Aashiana Homes —
We selected Brand Bazooka (BB) through a rigorous selection procedure. And we couldn’t be more than happy that they have very well lived up to our expectations.We have always found that BB team provides just the right balance of professionalism, creativity and customer service to suit our marketing needs.
Mr. Jean Phillippe - MD, India Ebro Foods —
“Their team is knowledgeable, responsive and committed to supporting our vision, making them invaluable partners for us.”
MySchool, Lucknow has always relied on BrandBazooka for its digital and offline marketing expertise, particularly in the areas of SEO and social media marketing. Their team is knowledgeable, responsive
and committed to supporting our vision, making them invaluable partners in our effort to promote brand awareness, drive traffic to our website, and generate new business.
Dr. Nikhil Garg - MD, MySchool
“We have been working with BB for just a few months and quite happy with their work. They have created a beautiful print campaign and a wonderful TV commercial for our latest product Linc Pentonic. Wishing them best always.
Mr. Deepak Jalan, Managing Director - Linc Pens —
As a full-fledged advertising and marketing agency, we offer every branding service that your business needs and deserves. Our branding services include:
More than money, it costs time and patience to build a brand. Creating a brand is a long process. Thanks to the digital evolution, a brand does not have to struggle to make a place like earlier days. Once you have set aside a budget, comes the strategy and marketing part. Depending upon your business objectives, like sales, profit, market share, customer base, etc. a roadmap is prepared and followed strictly. A brand’s creation, journey and success does not depend on money alone. There are many other factors that play a vital role. Backed by budget, planning, strategy, marketing, execution and many other elements create a brand. If you wish to know more, contact us and we will be happy to take you through the whole process.
There’s no specific timeline related to a brand’s creation. A brand can be built overnight or take many years. It really depends on the approach. Thanks to the digital-first world of today, every brand has the opportunity and potential to become popular is a short span of time. But time is not the only thing to consider here. Planning, strategy, budget, marketing, execution etc. are equally important as time. With the right strategy, planning and marketing, a brand can make its place in the market faster and better. It is a combination of various things that makes a brand stand apart from the crowd. More than time, timing makes or breaks a brand.
Just like branding is important for the success of a business, it is important for consumers, too. Branding is not just about creating a name, logo or design and then placing it on a product. There’s more to it than just that. Branding matters a lot to consumers. It is branding that makes people buy a product. People feel proud and happy to be associated with a brand. here are a few reasons why branding is important to consumers.
Branding helps a business to fulfil its objectives in more ways than one. It is branding that separates a brand from others. Rightly done, branding is the single, most powerful tool in advertising that can do wonders for any business, irrespective of its size. The most common benefits of branding are:
Absolutely! SEO is a complex process and needs professional help. Here are 3 aspects of SEO that an expert can help you with.
ROI is the return on investment. SEO ROI is the return on your SEO investment. In other words, it is the value generated by all your SEO practices in contrast to their cost.
It is an extremely important measure to understand if your SEO strategy or campaign is doing well or not. The higher the SEO ROI, the bigger the success of your SEO strategy or campaign.
It is one of the most common topics any SEO professional or agency has to address to its clients. Why wouldn’t it be? After all, any client who wants to invest his money and efforts in SEO practices will definitely ask how its success can be measured. The answer to that question lies in whether the SEO investment is giving the expected ROI or not.
The formula for measuring SEO ROI is quite simple.
SEO ROI = (value of organic conversions - cost of SEO investments)/cost of SEO investments.
In other words, one needs to divide the SEO profit by SEO costs.
There are numerous people in the industry who call themselves SEO experts. But your job is to find out whether they are really experts or not, and if they are experts then whether they are the right fit for you or not. Do your research well, make a list of potential candidates and finalise one based on the following factors.
Track record: Find out if the candidate has a proven track record in the field of SEO. Check for his past work and whether he was really able to help brands that he worked on.
Professionalism: Have a call and try to understand how professionally he behaves. Ask him about his experience with other clients to get a rough idea about how he works professionally.
Expectations: Make a list of all your SEO expectations. Ask him if he can fulfil those. If he has previously worked on projects with similar deliverables as your expectations, it is definitely a plus point.
Charges: Ask him how much he would charge for services that you expect of him. See if it is under your budget and decide accordingly.
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