Absolutely! SEO is a complex process and needs professional help. Here are 3 aspects of SEO that an expert can help you with.

1. Website audit: An SEO expert examines your website and checks the analytics to understand what you are doing wrong and how you can improve.
2. Keyword research: As easy as it may sound keyword research is quite complicated and requires expertise to arrive at the best list of words to be used in the content for a higher rank.
3. Content creation: Anyone can create content. But content that is SEO optimised is possible only with the help of an SEO professional. Be it for off-page or on-page content the guidance of an SEO expert for both goes a long way.
A non-expert can try pulling off what an SEO expert does. But the experience and expertise of a professional do make a huge difference to the ranking.

ROI is the return on investment. SEO ROI is the return on your SEO investment. In other words, it is the value generated by all your SEO practices in contrast to their cost.
It is an extremely important measure to understand if your SEO strategy or campaign is doing well or not. The higher the SEO ROI, the bigger the success of your SEO strategy or campaign.
It is one of the most common topics any SEO professional or agency has to address to its clients. Why wouldn’t it be? After all, any client who wants to invest his money and efforts in SEO practices will definitely ask how its success can be measured. The answer to that question lies in whether the SEO investment is giving the expected ROI or not. The formula for measuring SEO ROI is quite simple.
SEO ROI = (value of organic conversions - cost of SEO investments)/cost of SEO investments.
In other words, one needs to divide the SEO profit by SEO costs.

There are numerous people in the industry who call themselves SEO experts. But your job is to find out whether they are really experts or not, and if they are experts then whether they are the right fit for you or not. Do your research well, make a list of potential candidates and finalise one based on the following factors.
Track record: Find out if the candidate has a proven track record in the field of SEO. Check for his past work and whether he was really able to help brands that he worked on.
Professionalism: Have a call and try to understand how professionally he behaves. Ask him about his experience with other clients to get a rough idea about how he works professionally.
Expectations: Make a list of all your SEO expectations. Ask him if he can fulfil those. If he has previously worked on projects with similar deliverables as your expectations, it is definitely a plus point.
Charges: Ask him how much he would charge for services that you expect of him. See if it is under your budget and decide accordingly.

Commercial advertising is the use of advertising to generate revenue. When your ad strikes the right chord with the audience, it is able to meet its marketing goals, such as brand awareness, lead generation, sales increase and more that eventually help to increase revenue.

The 3 mantras of attracting attention through ads:

1. Be relevant: No matter how great your ad is, if it is not relevant to the consumers it will not fly. So create relevant ads and make sure they reach the audience that finds them relevant.
2. Be different: There are countless ads that people encounter every day. The only way for you to stand out in the crowd is to be different.
3. Be engaging: Keep your consumers engaged in a way that they remember you and eventually do exactly what they were meant to do after seeing your ad.

Mainline advertising is creating ads for mass media. For example, television, radio and billboards. It is also known as ATL (Above the Line) advertising.

There are essentially 3 goals that ads have: Give information, persuade and remind. With the above 3 goals, the ads help create brand awareness, generate leads, increase traffic, increase sales, maintain relationships and retain customers.

We follow a 6-step framework to serve clients with the best of our abilities. These are:

1. Understanding the client's guidelines.
2. Undertaking market research to acquire an in-depth knowledge of the industry and competitors.
3. Identifying the short and long-term goals of the brand.
4. Gathering all the relevant information of the target audience.
5. Crafting the best marketing and advertising campaign targeting specific outcomes.
6. Measuring the impact of the campaign and scaling up and down depending on the results.

This process has empowered us to fulfil all our clients' requirements in the last 12 years. We can do the same for your brand and enable it to accomplish its marketing and advertising objectives, including brand awareness, website traffic, sales, higher ROI, etc.