MAXIMISE YOUR REACH WITH STRATEGIC MEDIA BUYING

RIGHT MEDIA MEANS RIGHT REACH AND INCREASED SALES

With consumers spending increasing amounts of time across various platforms, from traditional television and print to digital channels and social media, effective media buying has become essential for brands to cut through the noise and capture audience attention.

Media Buying
Media Buying

THE ULTIMATE REASON YOU NEED MEDIA BUYERS

In this competitive environment, skilled media buyers play a pivotal role in identifying the most cost-effective opportunities, negotiating favourable rates, and leveraging emerging trends to ensure maximum impact and return on investment for their clients. That’s where we come into the picture.

LET US HELP

At Brand Bazooka, we specialise in strategic media buying to help brands like yours achieve their marketing objectives. Our promise is to leverage our expertise and industry connections to secure the best media placements for your campaigns, driving maximum visibility and engagement.

Media Buying

WHAT OUR MEDIA BUYING SERVICES INCLUDE

01

Media Planning and Buying

Conduct research, plan the right media for you and negotiate to buy it at the best cost.

02

Ad Placement and Scheduling

Strategically placing ads across selected media channels and scheduling them for optimal exposure and engagement.

03

Optimisation

Continuously analysing campaign performance data to make real-time adjustments and optimise ad placements for better results.

04

Budget Management

Managing and allocating the advertising budget efficiently across different media channels to ensure maximum ROI.

05

Creatives

Producing ad creatives to ensure they are effective for the chosen media channels and resonate with the target audience.

Media Buying Services

HERE’S HOW WE WILL GO ABOUT IT IN 4 STEPS: OUR MEDIA BUYING PROCESS

  • STEP 1: Audience Analysis Conduct an in-depth analysis to identify your target audience and their media consumption habits.
  • STEP 2: Media Strategising and Planning a customised media plan tailored to your brand’s goals, budget, and target audience.
  • STEP 3: Negotiation & Buying Negotiate favourable rates and secure optimal placements across various media channels, including TV, radio, print, digital, and out-of-home.
  • STEP 4: Campaign Optimisation Continuously monitor and optimise media placements to ensure maximum reach and ROI.
Media Buying

WHAT OUR MEDIA BUYING SERVICES INCLUDE

01 Tv Icon

Television

  • Network TV
  • Cable TV
  • Streaming services(e.g., Netflix, Hotstar)
  • Local TV stations

02 Video Icon

Radio

  • AM/FM radio stations
  • Internet radio(e.g. Spotify, Apple Music, and Amazon Music)

03 Radion Icon

Print

  • Newspapers(national, regional, local)
  • Magazines(consumer, trade, niche)
  • Journals

04 Social Media Icon

Digital

  • Display ads (banners, pop-ups)
  • Social media ads(Facebook, Instagram, Twitter, LinkedIn)
  • Search engine marketing(Google Ads, Bing Ads)
  • Video ads (YouTube, Vimeo)
  • Native advertising
  • Programmatic advertising

05Video Icon

Cinema

  • Pre-show ads in movie theatres

06Store Icon

In-Store

  • Point-of-purchase displays
  • In-store radio and video

07Mobile Advertising Icon

Mobile Advertising

  • In-app ads
  • Mobile web ads
  • SMS marketing
  • Push notifications

08Event Icon

Event Sponsorships

  • Sponsoring industry conferences, trade shows, and expos
  • Brand activations and experiential marketing at events

09 Billboard Icon

Out-of-Home (OOH):

  • Billboards
  • Transit ads(buses, metro, railways, taxis)
  • Digital out-of-home(DOOH) screens
  • Street furniture(bus shelters, kiosks)
  • Airport advertising

REST ASSURED

Our team of media buying experts combines industry knowledge with data-driven insights to execute highly effective media campaigns. From planning and negotiation to optimisation and reporting, we handle every aspect of the media buying process to ensure your campaigns deliver the best results possible.

Ready to maximise your advertising reach and impact?

Contact us today to learn how our strategic media buying services can help your brand achieve its marketing goals.

OUR WORK

What our Clients say

READY TO START A CONVERSATION?

frequently asked questions

Media buying is the process of purchasing ad space or time across platforms - TV, print, digital, radio, or outdoor - to reach your target audience effectively.

An agency ensures you get the best placements, pricing, and strategy, maximizing your budget while reaching the right audience at the right time.

We analyze your target audience, business goals, and budget, then recommend the mix of channels that will deliver the strongest results.

We track key metrics such as impressions, reach, engagement, leads, and conversions, providing reports that clearly show ROI.

By continuously monitoring performance, adjusting placements, negotiating better rates, and reallocating spend to the best-performing channels.

Costs vary depending on the chosen media, audience reach, and campaign duration. We tailor solutions to align with your budget and objectives.

Yes. Digital campaigns allow real-time tracking, while traditional media is measured through reports, ratings, and response analysis.

From startups to large enterprises, any business looking to expand reach, boost brand awareness, or drive sales can benefit.

Look for expertise across multiple channels, strong negotiation skills, transparent reporting, and a track record of delivering results.

Know your audience, choose the right media mix, and continuously measure and optimize for maximum ROI.