TVCs and digital films are a great way to grow. Greater reach with the right
strategy means greater conversions, greater conversions means greater
revenues and greater revenues means an unstoppable growth!
The best part about television commercials and digital films is that they can reach mass audiences. Be it airing an ad on a popular TV channel or boosting a video on a social media platform, one can expect an exceptional reach with TVCs and digital films. India alone has 210 million television viewing homes and 600 million smartphone users - Numbers that clearly show how with the right TVCs and digital ads, brands can reach and convert wider audiences.
trust TV ads
TV advertising is predicted to grow by 11.8%
CAGR between 2022-2027
Online video ads are trusted by 72%Indian consumers
Video marketers get 66%more qualified leads per year
These numbers are extremely high
compared to many other mediums,
some of which have as small a
number as 29% of consumers
trusting them. Considering the fact
that for any ads or videos to work, it's
important for the audiences to trust
them, TVCs and online video ads are
Choosing between TVCs
and digital films depends
upon a brand’s
budget, target audience,
product or service
category and many other
While TVCs give a brand a greater reach at once, digital films allow it to
break the 30-second rule and engage the audience for a longer period. With
the evolution of digital, with smartphones and laptops becoming an
everyday part of our lives, the digital film market witnessed an
unprecedented boom in the last couple of years. Yet, TVCs still remain the
preferred choice for millions of brands.
If your budget allows, then don’t choose between the two,
but use both together.
A great number of consumers
use a second screen, usually a
smartphone or tablet, while
Studies show that duplicated or
online + TV reach is much more
effective than the reach of either
Advertisers are now using TV to
push viewers to engage with
more detailed content online
As an award-winning agency with a proven track record of over 11 years, we have
created TVCs and digital films for many national and international brands and
empowered them to fulfil their objectives. Be it in real estate, FMCG, cosmetics,
apparel, education, technology or any other category, we have come up with
interesting solutions for our clients. Our experience, knowledge and a very
competitive network of production houses help us offer the best TVCs and digital
films to our clients at an unmatched budget. You too can make the most of our
expertise and create TVCs and digital films that will take your brand closer to your
audience, help you increase your sales and expand the market.
TVC means a television commercial. It is a video with a message that is paid for by an organisation which wants to reach the mass audience with its message. The message can be to create awareness, inform audience about something or influence them to act.
There are various tools online that help understand behaviour of the users. Depending on the research on their behaviour, digital films are made. These films are then released on various digital channels and directed towards those users who seem to be interested or have the potential to be interested in products that the film is selling. In many cases, digital films, for instance a YouTube or Facebook film, can also go viral organically thus reaching a wider set of audience than expected.
Can be targeted: Unlike the traditional TVCs which run on TVs for mass
media, digital films can be targeted towards a particular set of audience. The ads
can also be personalised based on their behaviour.
Easier to gauge effectiveness: There are various tools online that help understand how effective a particular digital film has been by giving details, such as how many people it reached, how many people clicked on it and more.
Cost effective: Digital films are cheaper compared to traditional films as they can be run on digital channels for way cheaper than on TV.
The cost of ad films depends on many factors such as the quality of the film needed, location, number of models/actors, number of shoot days and more. The release cost also depends on factors such as medium of release, time of release and more. To know how much your requirement would cost, give us a call and we will give you the best offer we can.
The best PPC strategy depends on many things. Such as: • Objective • Product type • Budget • Competition • Target audience • Previous performance Only when you consider all these points, an ideal strategy can be prepared. This is where we come in. Just get in touch with us and we will definitely help you with it.
Absolutely! SEO is a complex process and needs professional help. Here are 3 aspects of SEO that an expert can help you with.
ROI is the return on investment. SEO ROI is the return on your SEO investment. In other words, it is the value generated by all your SEO practices in contrast to their cost.
It is an extremely important measure to understand if your SEO strategy or campaign is doing well or not. The higher the SEO ROI, the bigger the success of your SEO strategy or campaign.
It is one of the most common topics any SEO professional or agency has to address to its clients. Why wouldn’t it be? After all, any client who wants to invest his money and efforts in SEO practices will definitely ask how its success can be measured. The answer to that question lies in whether the SEO investment is giving the expected ROI or not. The formula for measuring SEO ROI is quite simple.
SEO ROI = (value of organic conversions - cost of SEO investments)/cost of SEO investments.
In other words, one needs to divide the SEO profit by SEO costs.
There are numerous people in the industry who call themselves SEO experts. But your job is to find out whether they are really experts or not, and if they are experts then whether they are the right fit for you or not. Do your research well, make a list of potential candidates and finalise one based on the following factors.
Track record: Find out if the candidate has a proven track record in the field of SEO. Check for his past work and whether he was really able to help brands that he worked on.
Professionalism: Have a call and try to understand how professionally he behaves. Ask him about his experience with other clients to get a rough idea about how he works professionally.
Expectations: Make a list of all your SEO expectations. Ask him if he can fulfil those. If he has previously worked on projects with similar deliverables as your expectations, it is definitely a plus point.
Charges: Ask him how much he would charge for services that you expect of him. See if it is under your budget and decide accordingly.