What are TVCs and Digital Films?
TVCs or television commercials are the promotional ads that run on televisions while digital films are the promotional videos (sometimes in the form of paid ads) that run on social media, websites or any other digital medium. Films are a great way to communicate with your target audience and catch their attention. While TVCs give a brand a greater reach at once, digital films allow it to break the 30-second rule and engage the audience for a longer period. Choosing between TVCs and digital films depends upon a brand’s communication objectives, budget, target audience, product or service category and many other factors. With the evolution of digital, with smartphones and laptops becoming an everyday part of our lives, the digital film market witnessed an unprecedented boom in the last couple of years. Yet, TVCs still remain the preferred choice for millions of brands.
How do TVCs and
Digital Films work?
TVCs and digital films are a great way to connect with your audience. Unlike other media, they give you more time to explain your product or service and make the most of audio and video. In a way, TVCs and digital films are more effective when it comes to convincing the audience into buying a product or service.
- They give your brand a greater reach at once
- Depending upon your budget you can choose the right option
- As a leading media today, they can provide your brand with the recognition it deserves
- They help you make an emotional connect with your audience
- You can play them over and over as many times you want
- They can help engage the audience better, and also give you the exact number of engagements
- They help you stay connected with your audience 24x7
