What is social media marketing ?

Social media marketing is the art of using social media platforms to connect with your target groups and informing them about your products and services. Social media marketing, in the new digital era, is looked at as the most preferred medium of advertising to increase sales and drive website traffic. It is helping thousands of new and old businesses get new customers, strengthening their bond with old customers and building higher brand value. The major social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest and YouTube. Social media marketing makes the most of these platforms and helps brands create their unique social media profiles, engage followers with interesting content, run advertisements and analyse results. If used right, the power of social media marketing can make a brand successful overnight.

How does Social Media
Marketing work?

The digital evolution gave birth to social media marketing which proved to be a boon for brands across the globe. It is a tool that not only empowers a brand to communicate with its audience but also analyses its success simultaneously. Social media marketing is very flexible and can always be changed or revised as per the response that it gets. Offering many solutions to a situation, it is like a quiver that never runs out of arrows.

It can help connect a brand to its audience better
It can help grow brand awareness with minimum effort
It can increase website traffic
It can take products and services to the right customers
It can help engage customers and analyze their response instantly
It can help a brand get more followers, and new customers
It can help increase sales
It can help keep the customers updated about new products and services

Why Brand Bazooka for
Social Media Marketing?

As an award-winning agency with a proven track record of over 11 years, we have helped many of our clients to fulfil their objectives. We can enhance your social media marketing plan with our expert inputs in strategy, planning, publishing, engagement, analytics and advertising, as we have done for dozens of brands in real estate, FMCG, technology, hospitality, education, apparel and many other industries.

What is social media marketing and what is the best way to find a social media marketing agency?

We can help you with:

Digital Ads

Social Media Management

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Digital Ads

Social Media Management

Web Banners

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frequently asked questions

1. Which social media platforms should my brand be present on?

Facebook – With over 1 billion active users every day, Facebook is one of the best platforms to find your target audience of various age groups.
Instagram –Instagram too has over 1 billion users every day and offers various options to reach them through reels, posts and more.
Twitter –There is a lot you can do to engage audiences on Twitter including sharing stories, and articles, or even replying humorously to other brands’ tweets.
YouTube – As one of the leading platforms to upload and share videos, YouTube offers businesses an opportunity to create a channel and start a conversation on it.
LinkedIn – A great place to show the world what your business is up to, and connect with not just your target audience but also professionals who can join you or help you grow.
Apart from these, your presence on other platforms such as Quora and Reddit can help you boost your SEO in multiple ways.

2. How to handle negative comments on social media?

Respond immediately: As soon as a user comments negatively, respond to it immediately before other users read it and see there is no reply from your team yet.
Be apologetic and appreciative: ‘Sorry for the inconvenience caused’ or ‘We appreciate your feedback’ are great ways to start your response and show that your customers do matter to you.
Address the problem: After an initial reply explaining yourself, discuss the problem in detail in the private chat or on call till the issue is sorted.
Don't delete all comments: Sometimes it is acceptable to delete comments if they are offensive. But in other cases, replying to negative comments and trying to sort the issue helps build trust amongst others in the audience who are reading the comments.

3. Is paid social media advertising a good idea?

Yes, if you do it the right way.

Expanding your reach: It helps you to reach target customers whom you might not otherwise have reached, through organic methods.
Increasing brand awareness and sales: The higher the reach, the higher the brand awareness. Showing relevant content to the right set of people can convince them to buy your products/services thus increasing sales.
Customising the ads: Many social media platforms let you customise the ads depending on the specific traits, interests, and preferences of the users. Unlike organic posts, paid ones can be used to retarget consumers based on their previous searches or intent.

4. How to measure ROI in social media?

The formula to calculate ROI is simple –
Profit / Investment x 100 = Social Media ROI %
Profit is the money you have earned from your social media activities and investment is the total money you have spent on such activities.
Some social media activities can be easily linked to profits. For example, knowing how much revenue was generated by paid ads for cushions that are sold online is easy. But in many cases, this is not possible. For example, there is no way to find out how much revenue was generated as a result of an online newsletter that was released. In such cases, ROI needs to be quantified using non-monetary metrics such as the number of sign-ups for the newsletter, increase in the number of followers etc.

5. How does social media impact marketing?

Social media has changed marketing in more ways than one would imagine before its advent. Earlier only the businesses having enough budget and resources would use the traditional marketing mediums and would have higher chances of succeeding. But now that social media marketing is available to everyone, regardless of the budget and resources, even small businesses or businesses which have just started can reach their target audiences easily. Not to forget the precise data and analytics provided by social media that help marketers not just to create relevant ads but also to run targeted ads to drive the right kind of traffic and convert leads.

6. How does social media marketing affect small businesses?

When it comes to creating brand awareness, most of the small businesses neither have the budget nor the other resources to advertise on mass media. This is where social media marketing helps them. It gives them an opportunity to create their profiles online with which they can engage with their potential and existing customers. It also gives them a chance to roll out effective yet affordable campaigns to meet their business goals. Social media not just helps in generating leads but also converting them by giving you information about your target group’s behaviour. If you post relevant and interesting content on social media, your audience will not just engage with it but also share it with others, increasing brand awareness, trust and sales.

7. What are the different types of social media?

There are many types of social media sites but the 5 most common ones are:

Social networking sites: These are the sites where people network, connect and share content with one another, such as Facebook and LinkedIn.
Review sites: These are the sites where people leave reviews of the products and services that they have used, such as Yelp and Angi.
Image sharing sites: These are the sites where people click and share images, such as Instagram and Snapchat.
Video sites: These sites host videos that the audience makes and uploads, such as Vimeo and YouTube.
Discussion sites: Sites where people can discuss anything under the sun, such as Quora and Reddit.

8. What is a social media marketing strategy?

A social media marketing strategy is nothing but a detailed plan of how your company will be leveraging the various social media platforms available to attract the target audience and achieve your business objectives. A good social media marketing strategy answers the following questions.

Who will be targeted?
Which social media platforms will be used?
What brand image will be created and how?
What kind of content will be posted?
What are the timelines for the release of the content?
How much budget will be allocated to what?
What are the different goals or targets that will be achieved?

9. What are some of the top social media management tools?

There are numerous tools available that can be used for social media management. Here are 3 such top tools that you may want to know about.
Hootsuite - This tool integrates with Facebook, Instagram, Twitter, YouTube and more, and allows you to publish, engage, monitor, advertise, and analyse easily.
Zoho – Custom dashboard, unlimited posts scheduling, monitoring, creating custom reports, and integrations such as CRM integration, desk integration and Canva integration are what make this tool unmissable for marketers.
Sprout Social – It delivers publishing, engagement, analytics, and more services in a single package. Its customer review management, automated chat box integration, social CRM, mobile app for on-the-go social management, are what makes it an important tool.

10. What is the difference between SEO and social media marketing?

SEO is the process of increasing online visibility and maximizing the number of visitors to the website by ensuring that the site appears high on the list of Google or other engines’ search results. Whereas, social media marketing is the process of using one or more social media platforms to promote a brand and sell its products or services.
The purpose of SEO is to get a higher rank in search results and reach more and more people. And, the purpose of social media marketing is to build relationships for promoting and selling products or services.
Even the type of content that is created for both is different. For SEO, long format content that focuses on providing information based on research in the form of web pages, blogs, and articles. And, for social media marketing, short format content focuses on driving engagement.