In today's digital age, having a website is crucial for any business. However, just having a website is not enough. To be successful online, businesses need to have a comprehensive marketing strategy for their website. This strategy should include a mix of tactics that work together to increase website traffic, generate leads, and boost revenue.
This ultimate guide provides a step-by-step approach to help businesses navigate the process of hiring a digital marketing agency
Advertising is an essential aspect of a brand's marketing strategy. It is a tool that allows a brand to communicate its message to a large audience in an effective and impactful way.
Websites have never been so important for a brand in the past. And we aren’t just talking about e-commerce websites, but all kinds of them.
The advertising landscape is ever-changing. What was true a year back for the ad industry, may not be true this year. Hence, we have an ultimate guide for you to keep you updated about all the basics of advertising that you need to know as you start the new year!
The landscape of search engine optimization (SEO) is ever-changing. What works today might not work tomorrow. But, one thing remains the same: Google is the most popular search engine and it pays to rank higher on its SERPs.
2023 is coming. Are you ready to take advantage of the latest digital marketing trends in the coming year? Here are 9 trends you need to know and try.
If you own a website, you already know how vital it is to your business’ success. According to research, 84% of consumers think that having a website adds credibility to a business. Which is why it is of utmost importance to have a well-designed, engaging and user-friendly website that informs consumers about your nature of business and the products or services you sell.Not just that, an ideal website is one that helps you to turn visitors into consumers by winning their trust.
S-E-O. The 3 letters may sound simple but get more and more complex as and how one starts digging deeper into what they mean and can do for businesses. Today, the majority of brands, be it big or small, are trying their best to build an effective SEO strategy. Some manage to succeed without many resources while others fail miserably despite the big budgets.
SEO – Every soul in the marketing industry understands how incredibly important this abbreviation is. But does everyone truly understand its role? Maybe not. If you are one of them and want to know its basics, you are at the right place. Read this article and by the end of it.
SEO is the top priority of marketers. Read on to understand 5 Important SEO trends you need to know and how you can use it to increase your website's visibility.
Voice recognition technology is developing at a significant pace, and voice search usage is increasing too. To help you, here are some strategies you can use to optimize your website for Voice Search in 2022.
When you approach an SEO company to aid your brand’s SEO marketing and gain better traction, you naturally expect a reasonable package and guaranteed outcomes.
Digital marketing is a contemporary and almost necessary discipline that entails a variety of techniques for promoting your company online.
With the Covid19 pandemic, everything changed in the blink of an eye. From working and studying online,
A catalyst for small businesses to reach the horizons and an accelerating gear for an established business to keep on the path,
“Properly practiced reativity can make one ad do the work of ten,” said Bill Bernbach, a legendary ad man.
Whichever business you are in, you need to advertise.
As you may have guessed from the title of this article, there is something called Influencer Marketing.
Often I come across clients who want to build their brand without spending on advertising.
At a few advertising festivals, they introduced a separate category for unreleased work. Considering the award festivals are all about scam ads, they should have made a special category called ‘Work That Actually Ran’.
Just before the festive season begins, Meta has given brands a golden opportunity to reach out to their target audience across its social platforms.
In fact, there are instances when marketers have got into trouble when they took market research seriously. Coca Cola lost millions when they launched New Coke in the eighties. The history of marketing and advertising is replete with such examples of research gone wrong.
Brands trolling each other through advertisement is nothing new to the world. Be it the Pepsi’s Halloween ad trolling Coke or Jaguar’s Chicken ad challenging Mercedes Benz.
Do You Know Facebook Recently Changed its Logo? What? What Did They Do With It?
Compare Munafa is an eCommerce site that marries two concepts to make shopping easy and fun. One, it’s a comparison site and helps you save money by comparing prices across stores like Amazon, Flipkart, Jabong, etc.
Dabur has, of late, come in the news for all the wrong reasons. Still, this is a company whose products we have consumed since our childhood. Let us know some of the trivia about this famous Indian brand, the brand which is valued at several billion dollars.
Recently Tata Motors changed the name of its car from Zica to Tiago as Zica sounds similar to the deadly virus Zika. It’s a timely business decision that reminds one of candy.
Let us start with a fundamental question: Is advertising even relevant as a factor in sales today? The answer is a resounding yes.
The consumers are ahead of the curve. They are agile and receptive to newer technologies. They’re early adopters of new social networks, and trends, while being skeptical of conventional advertising practices.
Having a classy website has many direct and indirect benefits. Much like having a great car or a great office creates a certain kind of impression about you, your website is the first place a person gets to know about your company to form a general first impression.